As enforcement of the EU Empowering Consumers Directive approaches, retailers face a need for technical proof and cross-functional governance amid an all-time low in consumer trust in sustainability claims.
News
The era of unsubstantiated sustainability claims is over as European rules tighten
EU rules put retailers’ sustainability claims under scrutiny as consumer trust falls.
As enforcement of the EU Empowering Consumers Directive approaches, retailers face a need for technical proof and cross-functional governance amid an all-time low in consumer trust in sustainability claims.
Where This Came From
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